Singing duo TVXQ have been chosen as the new spokespersons for French fashion brand Lacoste, making them the first Koreans to do so.
SM Entertainment announced in a press release on Tuesday that TVXQ recently signed a friendship contract with Lacoste to act as promotional ambassadors for the brand.
"We have decided on TVXQ because we believe that they have the power to increase sales and we have plans to expand Lacoste on a more global level," an official from Lacoste France was quoted as saying.
TVXQ has enjoyed high popularity in Asia as one of the leading K-pop dance groups in the music scene since their debut in 2004.
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